Turn Your Startup Idea into a Reality in Huntsville, AL.

About SPARK

SPARK runs multiple times every year, with up to twenty companies from a range of verticals selected from a competitive applicant pool to participate in the free seven-week program. Participating companies receive:

  • Individualized coaching and mentorship from the team of nationally ranked accelerator gener8tor on customer discovery and product development

  • Weekly Interactive Workshops

  • Weekly Group Meetings

  • Ongoing post-program support and gener8tor community involvement and offerings

SPARK's goal is that graduates will launch their MVP or product, incorporate a business, or go on to participate in an accelerator program.

Eligibility Criteria for SPARK

Based in Alabama

SPARK Huntsville is a free, seven-week venture-creation program designed to provide foundational support to builders to validate their ideas and create high-growth startup companies in North Alabama, especially in Huntsville and Madison County.

Program Commitment

You can commit to at least 85% of our programming, with the ideal being 100%. SPARK requires at least 3 hours weekly of programming, not including the time builders dedicate to working on their businesses independently. The program runs in an in-person format in Huntsville, AL.

Open and Ready to Take Action

You’re prepared to discuss the problem your business idea addresses and are ready to begin building your product with a proactive mindset.

Coachability and Responsiveness

You’re coachable, open to feedback, and value multiple perspectives to make informed decisions for your business. You’re also responsive and thrive in a fast-paced environment.

What Types of Startups are We Looking For?

SPARK is ideal for builders, developers, designers, product experts, growth hackers, or a combination of all who are currently working on a startup idea in tech and looking for support to launch their product or MVP.

Industry Agnostic: the gBETA Huntsville program is industry-agnostic, so we accept a wide variety of startups.

Verticals we look for, but are not limited to: Software, Fintech, Biotech, Climate Tech, Water Tech, Healthtech, Agtech, Bio-manufacturing, Cleantech, Agtech, Education Tech, Cybersecurity, Mobility, and Minority-led companies.

Who this isn’t for? Brick & Mortar stores, Service Businesses, CPG, and pre-product / pre-MVP companies.

Apply to an Upcoming Program

Upcoming Program

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Director

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To be announced soon!

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We are not currently accepting applications for this program.

Stay tuned. While there aren't any upcoming programs for this location at the moment, there are plenty of other available opportunities at gener8tor!

Program Timeline

Getting Started
Program Kick-Off:
A 1-day event introducing SPARK powered by gener8tor, with a focus on foundational support for builders. This includes an overview of the program, structure, KPIs, expectations, and a gener8tor introduction.

Weeks 1-6 Weekly Structure
Learn & Workshop:
Topic introduction and practical application of the presentation topic, building essential skills and frameworks. Sessions focusing around the problem you are solving, market research and building and testing your MVP.

Stand-up KPIs : Check-in and progress tracking.

Group mentorship: Connect with fellow entrepreneurs to exchange insights and experiences.

Week 7 - Setting Up for Success
Pitch Deck & Pitch Presentation:
Build a pitch deck and practice presenting.

Showcase: Event to celebrate the end of program and pitch to community members.

Post-Program
Alumni support: Ongoing assistance and resources for graduates of the program to help continue their growth and success.

gener8tor Conferences: Connect with corporate innovation network partners, investors and fellow startups in key industries. Learn more

Lightning Rounds: Curated, one-on-one pitch sessions between startups and investors. Learn more

Already Launched an MVP or Product? Consider Applying to gBETA!

SPARK is designed for builders who already have a business idea, but are still working on launching an MVP or product. 

gBETA is designed for companies that already launched an MVP or product and have early traction or pre-revenue. We are looking for companies who want to scale quickly and see value in raising venture capital to do so.

SPARK Accelerator FAQs

Do you still have questions about the SPARK program? Explore some of our frequently asked questions below to find the answer.

    • SPARK is ideal for builders, developers, designers, product experts, growth hackers, or a combination of all who are currently working on a startup idea in tech. We are looking for companies that want to launch a venture-backable business.

    • Verticals we look for, but are not limited to: Software, Fintech, Biotech, Climate Tech, Water Tech, Healthtech, Agtech, Bio-manufacturing, Cleantech, Agtech, Education Tech, Cybersecurity, Mobility, and Minority-led companies. 

    • Who this isn’t for? Brick & Mortar stores, Service Businesses, CPG, and pre-product / pre-MVP companies.

  • Our goal for companies participating in the SPARK program is to provide foundational support to builders to validate their ideas, launch their MVPs, and prepare them for a pre-accelerator.

    We aim for at least one-third of our SPARK graduates to achieve one of the following milestones within six months after gratuating:

    • Launch an MVP/product by week 7 or

    • Incorporate business or

    • Get accepted to an accelerator program

  • SPARK is designed for the post-idea, pre-MVP/product phase. SPARK provides the foundational support for builders to validate their ideas, launch their MVPs, and prepare them for a pre-accelerator like gBETA. SPARK is ideal for builders with an idea for a business but still working on the MVP or first product.

    gALPHA is designed for the ideation stage for aspiring entrepreneurs who don’t necessarily have an idea or product yet.

    gBETA is designed for post-MVP/product, early traction/revenue, and early-stage companies looking to grow and scale. gBETA facilitates the growth of early-stage companies who already have a product and need help navigating growth and fundraising. gBETA is ideal for early-stage startups that have already launched a product or MVP and have early traction.

  • The program runs in an in-person format in Huntsville, AL. 

  • We won’t sugar-coat it; running a startup and bringing it through an accelerator is a commitment, but participation in SPARK is meant to fit alongside other commitments you have, like school and work. We usually require two to four hours per week of in-person workshop meetings, plus follow-ups and other outside time that founders will need to spend working on their businesses.

    That said, our intention is always to work on projects and goals that will move your company forward significantly, so it’s time well spent. And, we do realize founders are busy while balancing their personal lives and their work lives. Directors will work with each founder to ensure the program works with their schedule. That said, we expect founders will make every effort to get the most out of their experience.

  • Aspiring entrepreneurs will work one-on-one with their program director to validate the problem they are solving, develop product ideas, and test ideas through the development and launch of a minimum viable product (MVP).

  • Through one-on-one interaction with their program director, participants gain valuable personalized insights that can be applied to their business strategy. Program focus areas include identifying high-growth business opportunities, validating the idea, developing a minimum viable product, and getting started in building a company.

    Benefits include:

    • Access to gener8tor’s robust national network of thousands of fellow entrepreneurs, mentors and investors, and warm introductions to those most relevant to your business

    • Membership in gener8tor’s startup community of thousands of startup founders, with access to gener8tor’s network, events and resources for the lifetime of your business.

  • To be considered for the SPARK program, simply complete the online application, including a short video introduction. This video will help us get to know the founders and understand the project you’re building. There’s no interview required—just the application and video submission.

    We highly recommend signing up for office hours before or after applying. This is a great opportunity to meet with the program director, learn more about SPARK, and ask any questions about the program or your startup’s fit. If selected, you’ll be notified after the application review period ends.

  • Once founders complete the program, they become alumni. Directors keep close contact and continue to support their alumni, and alumni are part of the gener8tor network for the life of their business. We make every effort to ensure they are considered for future opportunities such as the gBETA program, which tends to be a great next step for alumni, gener8tor’s investment accelerators, inclusion in our OnRamp conferences, or introductions to mentors and investors. We have your back from start to finish.

  • Usually, yes, or within a reasonable distance for commuting. The program runs in an in-person format in Huntsville, AL.

  • We’re eager to hear about companies you think would be a perfect fit for SPARK. Click here to share your referrals with us.

Looking to Get in Touch?

Find a time for SPARK Huntsville Office Hours or email a member of our team.

Rochelle Silveira
Program Director | SPARK Huntsville
rochelle.silveira@gener8tor.com

Sierra Pena
Program Director | SPARK Huntsville
sierra.pena@gener8tor.com

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