gener8tor Congratulates Players Health on $60 Million Series C Funding
MINNEAPOLIS – We are excited to celebrate a major achievement for Players Health, one of our standout portfolio companies from the gener8tor Milwaukee 2015 accelerator cohort. With the closing of their $60 million Series C funding round, Players Health is poised to continue its groundbreaking work in transforming athlete safety and sports insurance. A huge congratulations to Tyrre Burks, Founder and CEO, and the entire Players Health team for their continued success and growth.
Players Health, a leader in athlete safety and sports insurance technology, has successfully secured $60 million in Series C funding. This latest round, led by Bluestone Equity Partners, brings the company’s total funding to over $100 million. The infusion of capital will accelerate Players Health’s efforts to expand its cutting-edge solutions for enhancing athlete safety and streamlining sports insurance across both amateur and professional sports.
Founded by former professional football player Tyrre Burks, Players Health offers a data-driven, tech-enabled platform that provides sports organizations with essential tools for risk management, reporting, and compliance. The company’s solutions empower organizations to stay ahead of evolving safety regulations, all while ensuring the protection of athletes at every level. The new funding will help Players Health scale its AI-driven product personalization, expand its market presence through strategic mergers and acquisitions, and grow its team to support an increasing customer base.
Tyrre Burks, Founder and CEO of Players Health, emphasized the importance of this milestone, stating, “As youth sports and amateur athletics continue to grow at an exponential rate, ensuring the safety and wellbeing of athletes has never been more crucial. This investment will enable us to extend our reach and continue to innovate, offering sports organizations the tools they need to protect athletes across the country.”
The growth of participatory sports is projected to reach new heights, with youth sports alone expected to nearly double to a $69 billion industry by 2030. As this market expands, so does the demand for innovative safety solutions. The latest funding round underscores the necessity for a unified infrastructure that can address the fragmentation of services in the current sports insurance landscape.
“Participatory sports are experiencing rapid growth, and Players Health is at the forefront of driving innovation in this space,” said Bobby Sharma, Founder and Managing Partner of Bluestone Equity Partners. “This round of funding is a pivotal moment for the company, positioning them to meet the evolving needs of athletes, families, and organizations nationwide.”
Players Health has already made a significant impact, reaching more than 5.5 million youth athletes across the U.S. Their customer base includes prominent organizations like USA Softball, 3-Step Sports, RCX Sports, and the American Youth Soccer Organization. With this funding, they plan to expand their capabilities to better serve the sports ecosystem, driving collaboration and standardization of best practices for athlete safety nationwide.
“We are excited to see Players Health continue to evolve, enhancing its ability to support the sports community as a whole,” said Walker Brumskine, Partner at Bluestone, who will join the Players Health Board of Directors. “This investment sets the stage for even greater collaboration and innovation in athlete safety across the country.”
Additional investors in the round include Mosaic General Partners, RPM Ventures, SiriusPoint, and TriplePoint Capital. BMS Capital Solutions and Advisory acted as the exclusive financial advisor to Players Health on the transaction.
