gBETA Oklahoma City Selects Five New Startups

Accelerator program welcomes seventh cohort

Oklahoma City, Okla. – Five new Oklahoma companies have been selected to participate in local startup accelerator gBETA Oklahoma City. They are: Bounceless, Fanwave, Harding Digital, SwingLogic, and Whirr.

The program is offered by global venture firm and startup accelerator gener8tor, in partnership with Full Sail Capital, Greater Oklahoma City Chamber, Inasmuch Foundation, Love’s Travel Stops, Oklahoma State University,  Square Deal Capital, and University of Oklahoma. gBETA Oklahoma City kicked off its seventh cohort Oct. 17. The gBETA accelerator focuses on early-stage companies working in the Oklahoma City metro area. 

gBETA Oklahoma City is a free, seven-week, no-equity accelerator program providing startup founders with intensive concierge coaching and access to its national network of mentors, customers, corporate partners and investors. The programs are designed to set a path for startups to participate in equity-based accelerator programs and investment opportunities. 

gener8tor recruited startups across multiple industries for the gBETA program in an effort to support homegrown companies in Oklahoma City. The companies were selected based on their growth potential, investor readiness, and innovation in their industry spaces.

Since inception, gBETA Oklahoma City has successfully supported 30 companies, which have collectively raised more than $1.3 million in funding.

“gBETA's hands-on approach has transformed our innovation ecosystem in Oklahoma, and we’re proud to see Oklahoma State University teams benefiting from this program each year,” said John Nickel, Assistant Director of Cowboy Enterprises at OSU. “Their mentorship, workshops, and investor connections are invaluable resources, and we look forward to seeing the impact of this latest cohort on our state’s entrepreneurial landscape.”

Together, gener8tor and its Oklahoma partners aim to bring economic diversity and job growth to Oklahoma City. 

“I’m excited to announce the acceptance of these five startups for our fall cohort,” said Kristen Gibbs, gBETA Oklahoma City Program Director. “The economic impact of the previous gBETA programs in Oklahoma City is undeniable. This is a great group of traction-filled companies, and I’m thrilled to be a part of this ever-growing community.” 

At the completion of the gBETA program, founders will pitch their companies to investors, community partners and the public at a showcase event in December 2024.

Startup companies and founders interested in learning more about gBETA’s programming and resources or applying to a future program are encouraged to visit the gener8tor gBETA website or reach out to Program Director Kristen Gibbs at kristen.gibbs@gener8tor.com. Those interested in mentoring companies or getting involved in other ways are also encouraged to connect.


Oklahoma City Fall Accelerator 2024 Cohort

BOUNCELESS shapes the future of athletic wear for the full bust community through its innovative approach to functional sports bra design. Through our patented technology around bounce reduction and back support, Bounceless is minimizing the discomfort of wearing a sports bra for athletes and fitness enthusiasts with larger cup sizes. With 30% YoY growth, Bounceless has expanded sales channels to include Amazon and is actively designing a third product focused on younger athletes, set to launch in Q3 2025.

Founder & CEO: Chantelle Lott | chantelle@bounceless.com | bounceless.com 


FANWAVE connects venues, artists, and fans through an engaging mobile platform that delivers rewards to fans and artist metrics to venues for powerful data-driven business decisions. Fans earn rewards through check-in based micro-surveys, minimizing venue risk through increased analytics and higher quality events. Since its launch in Q3 2024, Fanwave has secured a pilot with a local mid-sized venue for Q4, with six more prominent venues and a Prekindle ticketing platform partnership in the pipeline.

Founder & CEO: Tanner Smith | tanner@fanwave.io | fanwave.io


HARDING DIGITAL pioneers the next evolution in travel and tourism storytelling with ARPath, a series of augmented reality pathways that bring stories about history and culture to life through cinematic interactive experiences tied to real-world locations. ARPath uses patent-pending technology to give historical towns, cities, destination locations, and tourist attractions a tool for strategic economic development while preserving local stories and engaging visitors in new ways. This project has been funded in part by a grant from The Preserve Route 66 Grant Fund of the National Trust for Historic Preservation, with an MVP set for Q4 2024 launch.

Founder & CEO: Sheila Harding | sheila@hardingdigitalagency.com | hardingdigitalagency.com


SWING LOGIC delivers innovative golf simulation and analytics solutions for beginner golfers and the golf-curious crowd, bridging the gap between indoor entertainment and on-course game improvement through cost-conscious hardware and software solutions, leading to better outcomes on the course. Swing Logic has sold over 20k units of its first-generation MicroSim 1.0 product. Since its record-breaking golf crowdfunding raise of $750k, Swing Logic has developed and launched its second-gen 3D motion and radar launch monitors in 2H 2024.

Founder & CEO: Brian Simmons| brian.simmons@swinglogic.us | swinglogic.us


WHIRR empowers startups to launch personalized and optimized marketing campaigns at scale without developers. Through automation, Whirr works 24/7 to increase conversion rates and reduce costs, and offers real-time collaboration for more efficient team communication. Whirr is already serving 500+ marketing teams since its Q2 2024 launch.

Co-founder & CEO: Daniel Stoops | daniel@whirr.co | whirr.co



About gener8tor 
gener8tor is a global venture firm and accelerator network that supports startups, workers, employers, artists and musicians across race, place and gender. gener8tor partners with companies, governments, universities and nonprofits to operate programs and conferences in more than 41 communities across 22 states and two countries. Fast Company named gener8tor one of the Best Workplaces for Innovators in 2021 and 2022. The International Trade Council recognized gener8tor as the Global Venture Capital Firm of the Year in 2022.

About gBETA 
gBETA is a non-equity accelerator that facilitates the growth of early-stage companies through a network-driven program. This accelerator supports five startups per cohort and requires no fees for startups and takes no equity. Since launching in 2015, gBETA accelerator alumni have raised $796M+ in capital and created 4,879 jobs across the US and Canada. 

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