Start Your Art Collecting Journey

Learn how to strategically build an art collection that reflects your personal tastes and interests, while supporting local artists.

Collecting art can be overwhelming, scary and unnecessarily difficult. gener8tor Art seeks to demystify the art collecting process and cultivate new art collectors to support artists. Our art collector resources consist of informational sessions and webinars about collecting art, covering topics such as buying art as an investment, art collecting strategies, tips for supporting local artists and art communities, and how to support the values of social justice and equity within an art collection.

Join Our Upcoming Art Collector Series:

  • A Conversation with Art Collectors

    Thursday, June 22nd at 5:30pm

    The Warehouse Art Museum

    1635 W St Paul Ave, Milwaukee, WI

Art Collector Resources

An Introduction to the Art Market

Each webinar will be led by a speaker that explains different aspects of the art market or varied collecting strategies. In addition to webinars, participants in the series will also benefit from artist and gallery talks, where they can learn more about specific artists and gain opportunities to begin collecting their work.

The goal of this program is to educate potential art collectors about how to collect art responsibly, as well as to provide art collectors with the tools to build collections that have social impact and reflect their values. This series encourages collectors to support their local art communities by getting to know local artists, and facilitating the buying of art directly from artists, or local galleries. This program is intended for individuals who are new to art collecting, or experienced art collectors who are interested in developing their art collecting strategies.


Art Collection and Social Activism

John Riepenhoff, the director of the Green Gallery, and LaNia Sproles, a Milwaukee based artist, activist and curator, discuss the benefit exhibition I’ll Make You Sorry, cohosted by the Green Gallery and gener8tor Art. They discuss art curating and art collecting as a form of social activism.


Studio Visits

Art advisor and curator, Kelly Schroer talks about studio visits, proper studio visit etiquette, and why studio visits are important for artists and art collectors.


Buying at Art Auctions

Sara Mulloy, from Hindman Auctions, provides details about how to buy art through auction houses.


After the Purchase: A guide to art care expenses for collectors.

Katie Steffan from Guardian Fine Art Services speaks about the expenses associated with properly maintaining and caring for an art collection.